We previously talked about how to set up your home page correctly (see How To: Create Categories and Set Up your Home Page Correctly). In this article, we’re going to build on that to make sure that things function properly across your home page. What we’re going to be doing now, is making sure that after a customer clicks on one of your categories it takes them to an appropriate page and displays images correctly.
In the first article in this series, we talked about a brick and mortar store metaphor. We talked about how your home page is like the actual shelving where all your products are going to be displayed and organised. Then, we talked about where you inventory is housed and how to actually upload images to your website (How To: Upload an Image in an Art Print Store). Now that we’ve got our shelves, and our inventory, we need to starting marking our shelves for where specific products are going to be placed. We aren’t actually placing products yet, we’re just getting our planogram (a diagram or model that indicates the placement of retail products on shelves in order to maximize sales) put together.
If you’re ready to learn how to stock those shelves and display images in categories on your home page, please follow the directions below.
- Log in to your Art Storefronts Control Panel and look at your list of pages. You should see Product Gallery pages nested under your Shop Art These are titled Example Category 1, Example Category 2, and Example Category 3. Go ahead and click on Example Category 1.
Please Note: If you do not have these pages because you deleted them or changed them in some way, you will have to create a new Product Gallery page. You may do this by clicking on the +ADD button and selecting Product Gallery.
- After clicking on the Example Category 1 item, you will be taken to a new page. On this page there are multiple tabs, but to access the information we will be discussing, you need to make sure you are on the Info This will allow us the edit the basic page information of this Product Gallery.
- When you have confirmed you are on the correct tab, scroll down the page until you find a section labeled Name. Currently, this should say Example Category 1. You need to change this to match the name of the category you have created on your Home Page. For example, the first category we created on our Home Page is called Solo Artist, so I’ll be changing the name of this page to Solo Artist.
- Right below the Name box is a box labeled Headline Text. This too should say Example Category 1. You will need to change this information. The last thing you want a customer to see is a piece of placeholder text you forgot to remove.
Best Practise: For these Headline Text boxes, across the site, you can choose to use the Name of your page or you can choose to write 6-8 words of text that draw the attention of your audience! Having an effective headline can lower your bounce rate (read as: make people stay on your site longer).
- If you look down a little further, you’ll see a section labeled Layout. Here we provide our customers with three different options. The first is Traditional. This simply shows the categories in basic squares. The second is Clean which is meant to look more like a gallery. The final option is Collage which arranges your images in a collage. You can choose any one of these options for you site based on your preferences and needs.
- After you have confirmed that the name of the page is correct, scroll down a little further and find the section labeled Display Choice. You will find a drop-down menu here and from that menu you MUST select Keywords. Selecting the Keywords option is important because it allows you to begin pulling products (inventory) from your Art Print Store into the categories (shelves) that were created on your Home Page.
Warning: If you do not choose Keywords in the drop-down menu, this process WILL FAIL and your images WILL NOT populate correctly in the categories on your Home Page.
- Move on to the section labeled Keywords. Here, you need to enter in the keywords that you will be using later to tag (think of tagging as adding a SKU number). You need to make sure these keywords are spelled exactly as you want them and are capitalized according to your preferences.
Best Practise: We generally recommend that the keywords you use here match the names of your Categories on your Home Page. That makes everything much easier on you.
For example, we have a category on our Home Page titled Solo-Artist, so I’m going to make the keyword for this product gallery Solo-Artist to avoid confusion.
If you have a multi-word keyword (read as a keyword that contains more than one word) you cannot include the spaces in the keyword. You will instead be required to use a hyphen. In the image below, you will see that Solo Artists is hyphenated. This is because it is a multi-word keyword. If you fail to use hyphens you will find that your images will not populate in the categories correctly. Please DO NOT disregard this information.
Warning: These types of Keywords ARE NOT the same as Meta Keywords. These keywords in NO WAY effect your SEO ranking or where you appear in the Google Search Stack. They are NOT the same. If you’re confused about this, e-mail email@example.com.
- We will be skipping over Display Titles, Teaser Pricing and Artist Names. Instead, we need to move down to the section labeled Number of Columns. Here you can select whether you would like 3 or 4 columns per row on your website. Again, this is a personal preference item.
- Once you’ve completed the Number of Columns section, you can scroll down and find the Lead Content section for the page. It’s important for you to fill out the Lead Content space because it helps you with your on-page SEO.
Best Practise: Your Lead Content section should be around a paragraph long. It should welcome your visitors for coming to the website. In addition, it should also provide an explanation for the type of art your audience will find on your website. This is basically the equivalent of a handshake and introducing yourself. First impressions are important. Make it count!
- Then, right below the Lead Content box, you will find a box labeled Ending Content. In that End Content box, you’ll want to go into detail about what inspired you to create your art and set up your website. If, instead, you have testimonials you can put them in that Ending Content.
- From here, scroll to the top of the page and find the tab labeled SEO Options and click on it. We need to navigate to this tab because we have a little more work to do before this Product Gallery is set up properly.
- Once on the SEO Options tab, find the box labeled SEO Title. You’ll see that this says Example Category 1. You’re going to need to change this to an appropriate SEO Title. Our Technical Support team cannot assist with this, but you can e-mail firstname.lastname@example.org for assistance with SEO information.
- Then, you need to find the box labeled Smart URL, which says example-category-1. Here, you need to change the Smart URL so that it exactly matches the keywords you used to create the category on your Home Page. For example, since our Home Page category is Solo-Artist, our Smart URL needs to be solo-artist.
Warning: If you capitalize your Smart URL, it WILL NOT WORK. If your Smart URL does not match the Keyword on your Home Page, it WILL NOT WORK. DO NOT IGNORE THIS INFORMATION OR WARNING.
- After you’ve made all your changes and you’re happy with the information you’ve entered in to each section, click the Save DO NOT CLICK THE BACK BUTTON! If you click the back button, you will lose all the information you just entered, and you will have to restart the process all over again.
Tip: Once you’ve completed this process for your first category on your Home Page, you NEED to go through and do it for the rest of them. For example, we would have to go through to Example Category 2 and update it to reflect the second category on my home page and continue that process for each subsequent category on our Home Page. If you’re confused about this, please e-mail email@example.com and one of our Technical Support Agents will happily explain everything to you and help you with this process!