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How To: Offer Originals

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If you are an artist who paints or creates physical artwork, you may decide that you would like to sell them through your Art Storefronts website. What you can do is create a product on your site which can be sold alongside prints and other products on your site.

 

To create an original product which you can use to sell your physical products please follow the instructions below.

 

Please Note: This article assumes that you already have a Standard Store in place on your website. If you do not have a Standard Store on your site, you will need to create one. For more information on creating a Standard Store, please see our article How To: Create a Standard Store.

 

Warning: If you are an Artist who is using Automated Fulfillment, you must understand that these Originals WILL NOT be fulfilled by the Fulfillment Vendor that your site connected to. You are solely responsible for packing and shipping all Originals sold through your website.




Open your Site Manager, and open the Standard Store you wish to work in.

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Once the store page has opened, click on the tab labelled Products, as this is where you will create your original product to sell on your site.


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The next step in creating your new product is to click on the + Add Product button.


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On the next page, there are two fields. The first is labelled Type of Product, and for the product you are creating it should be set to Original Art Product

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Please Note: Originals sold through your site are subject to Transaction Fees.

 

In the next field called Name, enter the name of the piece. In this example, the product is being named “Original Art”. Once you’ve entered the name, click on Save.


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You will now be on the empty product page, where you will add your product images and other information. You’ll also see a green Your product has been created message at the top of the page the first time you visit this page.


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The first option you will find when you scroll down is where you will upload your product image or images. Unlike an Art Print Store product where you can only upload a single image, here you can upload more than one (although we would recommend limiting yourself to 3-5 at the most so you don’t slow down the page load times). Due to the lower requirements for these images they are each limited to 20mb in size, but as these don’t need to be larger than 1000x1000px they will likely be much smaller than that. You can click on the + Add Photos button to upload the images you wish to use.


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Once uploaded, you can click and drag on each of the images to change its position in the list, and the first image is used as the thumbnail image for your product.


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Scrolling down the page again, the first field on the Info tab is the Name field. This is where you can change the name of the product, and it’s the name entered here which is displayed on the live site.


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Next is the Quantity field, which tells the site how many of a product are available for purchase. For an original this will almost always be set to 1.


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The next field allows you to have the Artist Name displayed underneath the title on gallery pages and in the product information on the live site. (This is more intended for sites with multiple artists, and can be left empty if wished)


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The Item Code field is intended for larger site such as those run by a gallery which has unique item codes used for stock or inventory management. This can also be left empty if you aren’t using item codes.


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The next section has two fields named similarly, but they each serve slightly different purposes. The first one, named Size, is where you can enter the size of your product to be displayed on the gallery page and product page. This can be formatted in any way which suits your needs


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The second field, Size For Wall Preview, tells the site how large the source image is so it can be displayed correctly if you have the Wall Preview enabled on your site. This needs to be correctly formatted, with the size of the piece entered in inches with a lowercase “x” between the numbers, and no spaces.

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For more information about the Wall Preview feature, please read this article: https://artstorefrontssupport.zendesk.com/hc/en-us/articles/232022807-Feature-Overview-Wall-Preview 

 

Next is the Short Description, which is where you can enter information about the piece of art, such as the type of medium used and other details about its creation. We suggest using phrases and explanations here that evoke an emotional response from our customer. This may help you get more conversions (which means more sales).


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The Long Description field is where you can enter additional information about the product which will be displayed in a pop-up window.

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The Short Description For Catalog field is an optional field used to enter text to be displayed on a printed catalog. For more information about the catalog you can refer to this article: https://artstorefrontssupport.zendesk.com/hc/en-us/articles/360002539291-Create-a-Printable-Catalog 

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Next is Description Within Order Emails. Another optional field, it allows you to display custom content in the product attributes section of the emailed invoice. For more information about this field, please refer to this article: https://artstorefrontssupport.zendesk.com/hc/en-us/articles/360042456091-How-to-Customize-your-Outgoing-Emails#h.z8vhaysu98ym 

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Next is the Price. Unlike print products where you are using markups, on products in the standard store you will be entering the product prices directly.

Note: Just enter the price as a number without any currency symbols, and only include a decimal point if there are also cents in your price. You can change this value at any time.


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Search Keywords are next. These are just used within your site for searches of your products. 

Note: These keywords aren’t used for SEO purposes - if you wish to add keywords to your SEO information, this is done on the SEO Options tab as Meta Keywords. Please read this article for more information about setting up Meta Keywords: https://artstorefrontssupport.zendesk.com/hc/en-us/articles/226482968-How-To-Edit-The-Meta-Keywords-Of-A-Specific-Image-In-An-Art-Print-Store 


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Next is Shipping Weight. This can be used to determine the shipping cost which will be charged when ordered by a customer. The value here should be entered as a plain number without abbreviations such as lbs or kg. This only needs to be used if you are using a weight-based shipping method. For more information about setting up your shipping method, please read this article: https://artstorefrontssupport.zendesk.com/hc/en-us/articles/360027657812-How-to-set-up-Shipping-Methods-on-your-Website 

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At the bottom of your page you’ll see three links which can be used to generate QR codes which can be downloaded and printed, and when scanned on a phone with a QR code reader will load up the product on your site, either as a normal view of your product, or with the wall preview or live preview active (depending on which tier plan you are on). Use of these is optional.

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When you have finished, click on the Save button on the bottom right of the page.

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