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How To: Display and Modify Teaser Prices in an Art Print Store

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Overview - What are Teaser Prices?

 

When you are viewing product galleries your site, by default they display what we call "Teaser Prices". These are either the price offered for standard products with their default options, or the price of the smallest print size of a medium for art print products. 

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Think of this as a simple way to show how much your products cost without requiring customers to click on each one to view its price.

 

 

Enabling and disabling Teaser Prices

 

There are several places where teasers prices can be enabled and disabled, and for new sites they are enabled by default.

 

 

For Product Galleries

 

This is where you are most likely to make any changes that will affect your live site. First let’s look at how to enable and disable this on a traditional Specific Products from My Store Pages product gallery.

Open your Site Manager and click on the Info tab.

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Now scroll down until you see the Display Teaser Prices? switch. This is where they can be enabled or disabled.

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It’s pretty much the same for a Products by Keywords gallery. Click on the gallery to open it, and then click on the Info tab.

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Now scroll down until you see the Display Teaser Prices? switch. This is where they can be enabled or disabled.

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For Art Print Stores and Standard Stores

 

The second two locations are in the Art Print Store and Standard Store, on the Info tab of each. When this is disabled, it will hide the teaser prices when somebody views the store on the live site.

 

Please Note: As our recommendation is to not have art print or standard stores visible on the live site, customers shouldn’t be able to access them, in which case this setting will have no effect.

 

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For the Art Print Store setting, first click on the name of your Art Print Store, in the example it is named Store, and then on the Info tab.

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Then scroll down until you can see the Display Teaser Prices? switch. You can turn it on and off here - remember to click on Save after changing this.

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For the Standard Store setting, click on the store page to open it and then click on the Info tab.

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Now scroll down until you can see the Display Teaser Prices? switch. Like for the Art Print Store, you can enable or disable it here to hide or disable the teaser prices when the contents of this store are directly viewed on the live site.

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Changing the Default Medium for Art Print Products to Change Teaser Prices

 

By default, new sites don’t have a default medium selected for art print stores, and this can result in wildly different -- also sometimes extremely low -- prices when setting up a new gallery. You may wish to apply a specific medium to the store to give you control over the teaser prices that are displayed.

The reason for so much variation is that, although the sizes may be the same, the prices for different mediums at the same size can be wildly different. For example an 8x10 print on glossy photo paper may be $12, while a print on ¼" acrylic may be $200.

By removing smaller print sizes you can nudge the teaser price upwards, but sometimes the best results comes from picking the right medium for the job.

Tip: When adjusting the teaser price in this manner it may take a number of changes to find the best fit for you. You can change the default without affecting anything else in your store, so feel free to try different mediums (and style finishes, if available), remembering to recalculate the teaser prices, and reloading a gallery page to check after each change. Repeat this until you feel you’ve found a good fit.

Let’s start by opening the Art Print Store, and clicking on the Info tab.

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Now scroll down to the Storewide Default Medium section. Here you can select the specific medium which will be used to generate the teaser prices for all the products in this art print store.

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After selecting a medium, click on Save. This will save your newly selected default medium. The mediums available for you to choose from will depend on who your fulfillment vendor is, and which mediums you have enabled for this art print store.

Please Note: It’s also possible to set a default medium on the Medium page for individual products. If this has been set for a product, it will override the Storewide Default Medium setting, using the product’s default medium instead when calculating its teaser price.

Now, having changed the values which should be applied to your prints, it’s time to tell the site to recalculate the teaser prices in order to display the new prices.

Scroll down the page until you reach the Recalculate button, then click on it.

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This will instruct the server to generate updated teaser prices for all of your print products. Because of how much server time is required to update these prices (especially for sites with large product counts) this is a manual process, and doesn’t occur automatically at any time. There may be a delay of several minutes while the server completes this process, but once this has been completed the updated prices should start appearing on your site after you have reloaded your gallery page.

Please Note: You must recalculate the prices after making any changes to products on your site which result in different prices being shown. This can include changing your markups, changing the default mediums, enabling/disabling print sizes, or adding new products.

If you ever find that you’ve made changes to your site but they haven’t been reflected in the teaser prices, you should return here and click on the Recalculate button.

 

 

Discount Coupons and Teaser Prices

 

Teaser prices will now change when you have active automatic discount coupons.

Please Note: This change only applies to product galleries, and not to art print stores or standard stores. Customers viewing an art print or standard store will not see discounted prices.

This means that, for example, if you ran a sale with a 10% discount applied across your site, anyone viewing a product gallery would be shown the discounted prices beneath each product.

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There are a couple of caveats that apply here. For one thing, this only displays the discount from automatic coupons. Manual coupons are only applied at the end of the checkout process, so they are not displayed here.

Also, if you ever have more than one automatic discount coupon active, the greatest individual discount value is applied to each product. So if you had a 10% global discount, and a 20% discount on a specific print, the discount shown would be 10% for all of the products except the single product discounted by 20%. (Multiple automatic discount coupons can interact in unexpected manners, so we don’t recommend having more than one active at any given time).

 

 

Displaying Sizes on Original Products

 

This is another new feature. It is now possible to display the size of an original product next to its teaser price. To enable this, simply ensure that the size of the product is entered in the first Size field on the Info tab of the original product in your standard store.

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Please Note: This is separate from the Size For Wall Preview. The first Size field is displayed on the product page between the price and Add to Cart buttons. The Wall Preview size is used to scale the size of the preview image when viewed in the Wall Preview and Live Preview AR features.

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In practice you will see the size displayed beside the teaser price as shown here.

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If you do not wish to display this information beside the teaser price, you will need to remove the Price information from the product page. If you still wish it to be displayed on the product page, you will need to include it in another location on the page, such as in the short description.

 

 

Enabling Price Rounding

 

One sometimes overlooked feature of our platform is the ability to set up rounding of prices. With this you can adjust your prices so they’re adjusted up or down according to the nearest value according to your settings.

Please Note: the rounding will also be applied to your prices after they have been discounted!

To access this setting, start in your Site Manager and click on Site Settings. Then select the Info tab.

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If you’ll then scroll down the page, until you reach the Round Prices To field.

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Please Note: You will need to use the Recalculate button on the Info tab of one of your Art Print stores after making any changes here, in order for the prices on your site to reflect this.

There are several options which you can use.

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The default Do Not Round setting leaves prices unchanged.

The other settings will cause prices on your site to be rounded following this system.

  • Prices which end in 50c or lower will be rounded down to the nearest dollar.
  • Prices which end in 50c exactly will remain the same.
  • Prices which end above 50c will be rounded to the setting you have selected.
Important: If you have .00 rounding set, and you have a print which you are selling for under 0.50c it will be rounded down to 0.00. This does require that the print is very small, and the markup on the medium is below the values we recommend. You should check on your selling sheet to see if there are any products that show up too low, and adjust your markups or sizes accordingly.

To see how this looks in practice, consider these prices. The first table are for the un-rounded prices. The second table has the same prices rounded to 0.95. And the third has the prices rounded to .00.

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You can change between rounding methods very easily from the Site Settings section of your site, and existing orders won’t be affected if you change methods.

For information on this feature you can read the article linked here: How To Use Price Rounding

 

 

Troubleshooting

 

 

What if teaser prices are too low or too high on the Art Print products in my galleries?

 

If you are trying to fine-tune your teaser prices to have them priced in a similar range, you may find it’s challenging to get the right price when you try different mediums. Either it’s too high (with expensive mediums such as prints on metal or acrylic) or too low (with prints on photo paper).

This gallery has two different price ranges being displayed. What I’d like to do is to find a medium which will display a price range above the $1.01, maybe closer to but slightly below the $37.06 prices.

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Let’s start by generating a Seller Sheet from the art print store. Open the store in the site manager, and click on the Load Selling Sheet button on the right side of the page.

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This will instruct the site to generate a PDF file which lists the product sizes and options for products available across this art print store. From here we’ll be able to check the price for the Just The Print option for each medium, and determine which is the one we would like to enable.

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Please Note: This will show the different sizes available for different mediums, and if you have prints that have certain sizes disabled they may appear with higher teaser prices than the ones shown. Exactly which mediums and sizes are available will depend what is offered by your vendor, or your art print store setup if it’s set up for self-fulfillment.

 

For example, the Lustre Photo Paper here has a $1.01 price listed for Just The Print at 3x4. This means that the products being displayed on the gallery page picked up this (or a similarly priced) medium when they were created.

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After going through all of my Just The Print prices, the Textured Fine Art Prints looks good for the combination of higher price and larger starting print size. (The smaller, cheaper prints will still be available, but won’t be displayed as default options in future)

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Going back to the Art Print Store, click on the Info tab.

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Scrolling down, locate the Storewide Default Medium and change it to Textured Fine Art Paper and then click on Save.

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Now the teaser prices need to be recalculated, so they reflect the changes that have been made. Scrolling down to the Recalculate button, click on that to start the server working on this.

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After a few minutes for the server to process the changes, returning to the live site and reloading the page displays the adjusted prices.

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You can go back and change the default at any time, so feel free to experiment.

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