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Lesson 1: SEO Indicators

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Confused about what fields affect your store's rankings in Search Engines? We've got a quick guide to cover the most important fields and how these can affect your previous, current or future rankings in the returned results. Also, at the bottom of this article, we tell you where in the application to find all of our SEO fields.

 

Please Note: Technical support cannot answer questions about Marketing or SEO, and cannot assist with questions about this article. This overview is a courtesy of our marketing team, but if you would like coaching or a more in-depth information, we offer various assistance within the Small Wins Facebook Group and the Success Plan provided by our Art Storefronts marketing experts.

 

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We have curated some of the latest data on the most important indicators that have been selected by Google as significant flags to boost your rankings. Below we will outline these indicators, and how to access them in the Site Manager:

According to a 2015 survey conducted by Moz.com (one of the leading online SEO and Marketing Firms), the following indicators have been ranked by the levels of influence, on a scale of 1 (not influential) to 10 (very influential) they have on SEO and rankings:

    1. Domain-level, Keyword Agnostic Features (4.09/10) - This is related to things like your domain name length, your top-level domain extension (ex. .com, .net, .ca, etc), the presence of an SSL on the site, etc. 

    2. Domain-level, Link Authority Features (8.22/10) - This is related to the abundance of links on the website, MozTrust ranking, domain-level PageRank, etc.

    3. Domain-level Keyword Usage (4.97/10) - This refers to exact-match keyword domains (such as Artstorefronts.com using "ArtStorefronts" as a keyword), partial-match keywords, etc. 

    4. Domain-level Brand Metrics (5.88/10) - This refers to the offline usage of brand or domain name, mentions of your brand in news/media/press, toolbar/browser data usage about the site, your entity association, etc. 

    5. Page-level Social Metrics (3.98/10) - This refers to your quantity or quality of tweeted links, Facebook Shares, Google +1's, etc. from your page. 

    6. Page-level Link Metrics (8.19/10) - This refers back to your domain-level PageRank,  MozTrust ranking, quantity of links to root domains, general links, anchor text, quantity/spamminess of links or sources, etc. 

    7. Page-level Keyword & Content-Based Metrics (7.87/10) - This refers to the content relevance sorting, on-page optimization of keyword usage, topic-modeling algorithm scores on content, content quality/quantity/relevance, etc. 

    8. User Usage and Traffic/Query (6.55/10) - This refers to Data SERP (Search Engine Results Page) engagement metrics, visitor traffic or usage signals, quantity/diversity/CTR (click-through-rates) of queries, both on the domain and page levels. 

    9. Page-level, Keyword-Agnostic Features (6.57/10) - This refers to your content length, readability, Open Graph markup, uniqueness, page load speed, structured data markup, HTTPS, etc. 


The above data was surveyed from the industries top 150 SEO experts, and is updated every 2 years to keep up with current SEO trends. 

 

So after looking at all the data, you may be thinking "Well, this is great, but what does all of that mean??

First, lets talk about the obvious:

 

SEO is important, and should never be ignored, or left blank. 

 

If there was anything we could impart upon you: the above statement is the most important piece of information you will ever need to know about SEO. 

With that being said, we want to make sure that you know how to access every single SEO field in the platform. Below is a list of how to get to every field, and how to access it:

  1. Page-level SEO: To access any page-level SEO, you will click on any page to edit it, and then select the "SEO Options" Tab. 

  2. Art Print SEO: To access any product-level SEO, you will click on your store page, click the "edit" button above the image you'd like to work on, and then click the "SEO Options" tab. 

  3. Original Art SEO: To access the connected Original Art SEO, you will click on your Art Print Store, click the "edit" button above the image you'd like to work on, click on the "Sell as Original" tab, click on the "Edit Original Art Product" button and then click on the "SEO Options" tab on the following page.

  4. Category SEO: To access the Category SEO, you will click on the store the category resides in, click on the name of the category, then click on the "Manage" button. A drop down will appear, and you will click on "Edit Category". On the next page, you will click the "SEO Options" tab and fill in the text fields there. 
     
  5. Billboard Image Alt Tags: To add Alt Tags to your billboard images, you will click on the page that has the billboard, click the "Info" tab, click on the "Edit" button above the billboard drop down, then click "edit" above the billboard image. A pop-up will appear and you can fill in the ALT tags, then click save. 

  6. WYSIWYG Editor Image SEO: To add Alt tags to your images in the content editors (WYSIWYG), including your logo if you use the WYSIWYG Editor, you will simply click on the image that you have inserted until it is highlighted in the content editor, then click this icon  to access the Alt tag field. 

  7. Blog Page SEO: To access the SEO for the blog, you will click on your blog page, then click on the "SEO Options" tab. 

  8. Blog Post SEO: To access the SEO for your individual blog posts, click on your blog page, then click on the "Posts" tab.
    • If you do not have any posts, you will click on the "+ Add Blog Post" Button and the SEO fields will be found at the very bottom. 

    • If you do have blog posts, you will click the "edit" button to the right of the blog post and then scroll to the bottom of the following page to find the SEO fields. 

 

 

Now that you've got a basic understanding of the different SEO indicators and where you can fill them in, we'll move on to our next lesson, Keyword Research and Why It's Important.

 

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