[Automated Fulfillment] How To: Set Markups in an Art Print Store

• Video
• Walkthrough

Now that you've set up your Art Print Store basics, you can start thinking about what you would like to charge for the prints people will purchase from you. Setting mark-ups is based on media types and sizes. So, be sure to review the information below so you can learn all there is to know about mark-ups as a beginner.

What do I do next?

You’re done with the major tasks involved in setting up your Art Print Store. Congratulations!

Now you can move on to the remaining Art Print Store settings. Check out the article How To: Set Up Warehouse Info, to learn more.

Now that you have your products uploaded and ready to go, it is time to go over pricing and make sure that everything is set up according to your preferences. 

In this article, we will walk you through setting up and editing markups for both Fine Art Prints and Merch, fulfilled by their respective vendors.

Prints and Merch items fulfilled via our Automatic Fulfillment are priced in a way where you are adding either a Markup percentage, or a fixed dollar amount onto the wholesale cost of any given size of print media and merch type. With this, you have the ability to roughly predict your profit margin from your sales.

Table of Contents

• 1. Set Mark-Ups
• 2. What Markup Strategy Would You Like to Use?
• 3. Troubleshooting
• 4. What do I do next?

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Set Mark-Ups

1. Make sure you are logged in to your Site Manager, and select the Art Print Store. By default, Art Print Store is labeled Warehouse - Open Edition Prints.
   
   
   
   
2. After clicking on the Art Print Store, look and find the tab labeled Pricing and select it.
   
   
   
   
3. Once you're on the Pricing tab, you should see two options. Manage your Art Prints Markups and Manage your Merch Markups.
   
   
   
   
4. Let's start with setting up markups for your Fine Art Prints. Clicking on Manage Your Art Prints Markups will open up Edit Print Markups page.
   
   
   
   
5. You will now be on your Edit Markups page, ready to set the markups on your mediums.
   
   

Set Fine Art Prints Mark-Ups

Please note that by default, your site has 250% markups applied to every medium and size available

1. Let's start with a box labeled “What Markup Strategy Would You Like to Use?” and this is a drop-down menu with two options:
   
   
   • Simple: The simple markup strategy is the most straightforward strategy to use - all you will need to do is set markups on a media-by-media basis, and the same percentage will be used to markup Frames, Print Options and Style Finishers. 
     
     
     
     
   • Advanced: these types of markups allow you to add a markup to the specified medium type and will enable you to add a different markup to Frames, Style Finishes, and Print Options.
     
     
     Please Note: You cannot set a specific markup for each frame separately. This markup type applies to every frame, print option, and/or style finish.
     
     
     
     
     
2. When you’ve decided on your markup strategy, you can move on to Markups by Medium. It would help if you first chose under the How to Calculate Medium Markups. This is another drop-down menu. You may select between Percentages or Fixed Dollar Amounts. You will create your markups based on rates if you decide on percentages. If you choose a fixed amount, you will develop markups based on fixed dollar amounts.
   
   
   Recommendation: We strongly suggest using percentages for your markups.
   
   
   
   
   
   
3. Now, you can move on to setting up your Fine Art Print Markups. Each field represents a medium. Under each of those mediums, you’ll see a box labeled Size. 
   
   
4. The next box you will see is labeled Markup %. In this box, enter the percentage you would like to use.
   
   
   Please Note: Please do not use special characters in this box. If you use special characters, such as the % character, you will cause the site to malfunction and your mark-ups to work improperly. You only need to enter the percentage number.
   
   

   Art Storefronts Recommendation: To ensure you will have a healthy profit margin from your sales, we strongly suggest using percentages for your markups set up, and not going below following values:

   • 250% for normal mediums
   • 70% for coasters
   • 40% for greeting cards

   If you are using the Advanced markup method:

   • 250% for normal mediums
   • 30% for greeting card medium
   • 200% for style finishes
   • 60% for print options
   • 45% for frames
     
     
   
   
   
5. After that, you’ll see a Black Plus Sign. If you click on this, it will add another box to enter another Size and Markup.
   
   
   Please Note: You do not need to enter a markup for every print size you wish to offer; you can enter a single size and markup, and this markup will be applied to all other sizes of this medium.
   

Pricing Table

1. When clicking on either Size or Markup boxes, you will notice that a table pops up off the side as you populate the Size and Markup % box. This table will show you basic prices.
   
   
2. The column labeled Medium Cost tells you how much you will be charged for the medium production cost.
   
   
   
   

3. The column labeled Style Cost tells you how much additional this style finish adds to the fulfillment cost of this print.
   
   
   
   

4. The column labeled Total Cost tells you how much you will be charged for the total production cost (sum of medium and style cost).
   
   
   
   
5. Columns labeled Medium Markup and Style Markup represent your profit.
   
   
   
   
6. Column labeled Your Price represents the retail prices your customers will see on your site for a print on this medium at the currently selected size for each style.
   
   
   
   
7. Once you’ve reviewed all this information, you will need to go in and complete markups for the rest of the media types listed on the page.
   
   
   Warning: You should not leave a medium without at least one placeholder markup, even if you do not intend to use it for your prints. 
   
   
8. When you have completed the markups for this specific Art Print Store, remember to SAVE your changes; if you don’t, you will lose all the work you have completed.
   

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Troubleshooting

1. I don’t see the markups tab.
   1. If you aren’t seeing the markup tab, you may not be connected to a Fulfillment Vendor. Try clicking on the tab labeled media and see if you see sliders or the option to create a new media. If you see the opportunity to CREATE a media, you are not connected to a vendor, and you’ll need to email [e-mail]
2. My changes to the markups won’t save.
   1. You likely need to use an approved browser. If you’re using anything other than Firefox or Chrome, you should stop and use either Chrome or Firefox.
   2. If you’re using an approved browser, you may need to clear your cache. Check out how to clear the cache by using the How To: Clear your Cache article.

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What do I do next?

You’re done with the major tasks involved in setting up your Art Print Store. Congratulations! We recommend ordering samples of your products. This is an excellent way to quality-check your work, and having samples is perfect as you begin your marketing journey. 

We've put together a quick video that helps outline that process and provide further information. Check out our video >>here; if you have any questions, please feel welcome to reach out! 

Your next step is to move on to the remaining Art Print Store settings. To learn more, check out the article How To: Set Up Warehouse Info.