[Automated Fulfillment] How To: Set Markups in an Art Print Store

• Video
• Walkthrough

Now that you've set up the basics of your Art Print Store, you can start thinking about what you would like to charge for the prints people are going to purchase from you. Setting mark-ups is based on media types and sizes. So, be sure to review the information below so you can learn all there is to know about mark-ups as a beginner.

What do I do next?

You’re done with the major tasks involved in setting up your Art Print Store. Congratulations!

Now you can move on to the remaining Art Print Store settings. To learn more, check out the article How To: Set Up Warehouse Info.

Now that you've set up the basics of your Art Print Store, you can start thinking about what you would like to charge for the prints people are going to purchase from you.

Basically, when you set a markup you are adding a fixed dollar or a percentage amount onto the cost of any given size of print and media type. With this, you can roughly figure what your profit for any item is going to be.

Table of Contents

• 1. Set Mark-Ups
• 2. What Markup Strategy Would You Like to Use?
• 3. Troubleshooting
• 4. What do I do next?

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Set Mark-Ups

1. Make sure you are logged in to your Site Manager, then select the Art Print Store. By default this is called Warehouse.
   
2. After you have clicked on the Art Print Store, look and find the tab labeled Pricing, and select it.
   
3. Once you're on the Pricing tab, you should see a button labeled Manage Your Markups. Click on this to access the markups section of your site.
   
4. You will now be on your Edit Markups page, ready to set the markups on your mediums.
   

Set Mark-Ups

1. Next, you should see a box labeled “What Markup Strategy Would You Like to Use?” and this is a drop-down menu with two options:
   
   
   • Simple (recommended): The simple markup strategy is the easiest strategy to use - all you will be doing is setting markups on a media by media basis. Please keep in mind, the percentage you use will markup your mediums, frames, and styles too.
     
   • Advanced: these types of markups not only allow you to add a markup to the specified medium type, but it also allows you to add a different markup to Frames, Style Finishes, and Print Options.
     
     Please Note: You cannot set a specific markup for each frame separately. This type of markup applies to every single frame, print option, and/or style finish.
     
2. When you’ve decided on your markup strategy, you can move on to Markups by Medium. The first choice you should make is under the How to Calculate Medium Markups. This is another drop-down menu. You may choose between Percentages or Fixed Dollar Amounts. If you choose percentages, you will create your markups based on percentages. If you choose a fixed amount, you will create markups based on fixed dollar amounts.
   
   Art Storefronts Recommendation: If you want your site to follow our best practices we strongly suggest using percentages for your markups and the percentage should be somewhere between 250-300% for mediums, and if you are using the Advanced markup method, 200% for style finishes, and 25-45% for frames.
   
3. Now, you can move on to setting up your Markups. You’re going to see bold headings. These headings represent the mediums offered to you by your Fulfillment Vendor. Under each of those mediums, you’ll see a box labeled Size. Here, you can enter in a size in a width x height format
   
   Warning: DO NOT use special characters in this box, as this will cause the markups to not work.
   
4. The next box you will see is labeled Markup %. In this box, enter in the percentage you would like to use.
   
   Please Note: DO NOT use special characters in this box because it will break. If you use special characters, such as the % character, you will cause the site to malfunction and your mark-ups to work improperly. You only need to enter the percentage number.
   

   Art Storefronts Recommendation: If you want your site to follow our best practices we strongly suggest using percentages for your markups starting with these values:

   • 250% for normal mediums (recommended 250-300%)
   • 70% for coasters
   • 40% for greeting cards (recommended 30-50%)

   If you are using the Advanced markup method:

   • 250% for normal mediums (recommended 250-300%)
   • 30% for greeting card medium
   • 200% for style finishes
   • 60% for print options (recommended 60-70%)
   • 45% for frames (recommended 25-45%)
   
5. After that, you’ll see a Black Plus Sign. If you click on this, it will add another box where you can enter in another Size and Markup.
   
   Please Note: You do not need to enter a markup for every print size you wish to offer; you can enter a single size and markup and this markup will be applied to all other sizes of this medium.
   
6. You will also notice that as you populate the Size and Markup % box a table pops up off to the side. This table will show you basic prices.
   
7. The column labeled Medium Cost tells you how much you will be charged for the medium production cost.
   

8. The column labeled Style Cost tells you how much additional this style finish adds to the fulfillment cost of this print.
   
   
   

9. The column labeled Total Cost tells you how much you will be charged for the total production cost (sum of medium and style cost).
   
   
   
10. Columns labeled Medium Markup and Style Markup represent your profit.
    
    
    
11. Column labeled Your Price represents the prices your customers will see on your site for a print on this medium at the currently selected size, for each style.
    
12. Once you’ve reviewed all this information, you will need to go in and complete markups for the rest of the media types listed on the page.
    
    Warning: You should not leave a medium without at least one placeholder markup, even if you are not intending to use it for your prints The item in that medium will still be available and will be sold at the wholesale cost.
    
13. When you have completed the markups for this specific Art Print Store, remember to SAVE your changes if you don’t so this you will lose all the work you have completed.
    

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Troubleshooting

1. I don’t see the markups tab.
   1. If you aren’t seeing the markup tab, you may not be connected to a Fulfillment Vendor. Try clicking on the tab labeled media and see if you see sliders or the option to create a new media. If you see the option to CREATE a media, you are not connected to a vendor and you’ll need to email [e-mail]
2. My changes to the markups won’t save.
   1. You likely need to use an approved browser. If you’re using anything other than Firefox or Chrome, you should stop and use either Chrome or Firefox.
   2. If you’re using an approved browser, you may need to clear your cache. Check out how to clear the cache by using the article on How To: Clear your Cache.

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What do I do next?

You’re done with the major tasks involved in setting up your Art Print Store. Congratulations!

Now you can move on to the remaining Art Print Store settings. To learn more, check out the article How To: Set Up Warehouse Info.