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[Master Article] How To: Use the Lead Capture Tool

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The Lead Capture tool is a powerful feature that allows a pop-up to appear on your website. This can be used to offer potential customers a discount when they sign up to your newsletter, or you can even use it to run contests and giveaways. Overall, it is a great way to entice people to provide their e-mail address to you for later use with romance marketing e-mails.

 

In this article, we’ll be providing you with a list of all the necessary steps to get your lead capture tool set up properly and working on your site.

Art Storefronts Recommendation: Before you dive too deep into the Lead Capture tool, you should make sure you have set up your MailChimp account properly and linked it to Art Storefronts. This will allow you the opportunity to have email addresses capture by the pop-up to transfer over to your MailChimp list. If you’d like more information about MailChimp or guidance on completing your MailChimp set up, please check out, How To: Use MailChimp with Art Storefronts.

 

How To: Set Up the Lead Capture Tool

This article will walk you through the basics of setting up your Lead Capture tool. It will implement the bones of the tool and get you ready to start capturing email addresses.

[OPTIONAL] How To: Use Custom Mail Templates with the Lead Capture Tool

If you’re looking to spruce up your outgoing e-mail for potential customers who have provided their contact information to you, this is the article to use. This is not a requirement, but if you have a firm grasp of the Lead Capture tool and MailChimp, you can use this article to help you create more personalized outgoing emails.

How To: Set Up Email Automation for the Lead Capture Tool

Since you have your Lead Capture Tool set up, you want to make sure that it’s also sending out reminders. Sending out a reminder email about a coupon and the time limit attached to it incentivizes people to buy, so don’t skip this step.

How To: Create a Coupon for the Lead Capture Tool

Before you begin working on the Lead Capture tool, you should make sure you have your coupon code created. Making the coupon first ensures you have the discount code ready to go when testing the email and Lead Capture Tool.

[OPTIONAL] How To: Show a Coupon Code in the Instant Confirmation Message

If you would like to provide your customer with the coupon code from your Lead Capture tool in the instant confirmation message as well as in a follow up e-mail, this is the article for you.

How To: Create an E-mail Signup Form for Trade Shows and Exhibitions

This isn’t exactly the same as the Lead Capture Tool, but it’s still important. If you’re going to attend shows or fairs or any in-person events, it never hurts to have an easy way for potential customers to sign up for your mailing list. This article is used to create a sign-up page that you only use for in-person events that you can just leave up on a computer or tablet.

 

Once you've completed this process, it's time to get back to putting the finishing touches on your site.

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