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Understand The Elements of Your Site

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How to think of the parts of your site

 

The easiest analogy I’ve found to describe how your site works is to compare it to a brick-and-mortar store. Your basic Art Storefronts site functions in a similar way to a store. You have an area where your customers can see your products, and areas out of sight of your customers where you manage your inventory.

 

When you create a new product and enter it into your Art Print Store or Standard Store, just imagine that you’re carrying a physical product into the back of your store and putting it down in the middle of your warehouse. The second part of setting up your new product, assigning it to a category, is picking it up off the middle of the floor and assigning it to a labeled section of a shelf so it’s easy to find it in future.

 

Now when you introduce galleries into the mix, now you’re working in the part of the store which your customers can see. Think of these as setting up your shelves in the front of the store.

 

There are two basic gallery types. The first, Product Galleries as Clickable Categories functions like the signs above the aisles in a supermarket, telling customers what is on the shelves. On the site, it displays a thumbnail from each gallery. The second, Specific Products from my Store are the shelves themselves. These contain your products and you have a lot of control over how they are displayed and ordered.

 

There are also two advanced gallery types which offer similar functionality using keywords, but they can be quite challenging to set up for a new user. When you’re starting out, you really are better off sticking to the two basic types - you can always change to managing your products by keyword at a later date if you wish.

 

There are other page types which offer other functionality. Forms pages can be used to collect information from your customer to send to you, such as your Contact or Newsletter Sign-Up pages. Think of these as paper forms like the Customer Feedback slips that some stores have near the exit for customers to leave their feedback on.

 

A Standard page has incredible flexibility in what it can display, but it doesn’t have any interactive elements. Think of these as posters on the store walls; they can be informative or educational or illustrative, but they’re just there to be looked at.

 

The Article Manager page is a more complex version of a Standard page. This page type allows you to create a location for your customers to review and learn about certain topics in article format. It's similar to the Support Center we offer our customers. However, the customer can review the articles on your website and still have access to your menu navigation. 

 

The Photo Gallery is pretty much what it says. You can display multiple images in here, but unlike Product Galleries, these aren’t interactive. The page gives you the ability to write a title and short description for the image. But you're not able to set up hyperlinks within the text. These pages are best for portfolio displays. 

 

The Link page is actually a navigation link which appears on the navigation menu at the top of your site and can be used to send your customers to another site. Many customers use this when they have two websites: portfolio site and shopping site. The Link page allows your customers to seamlessly navigate between the two websites.

 

The last, Non-Clickable Navigation Text is like a Link page, in that it shows up on your navigation menu, but it can’t be clicked like a link; it is basically there to add informative text and give you more control over the way your menu looks. If you have too many menu navigation options, you can create an "About" or "Further Information" Non-Clickable Navigation Text page and assign sub-categories underneath as a drop-down menu. For example: When you however over "About", you will see the options "About The Artist", "Contact", "Newsletter Sign-Up", and "FAQ".

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