Understanding SEO Options

Table of Contents

• 1. What is the SEO Options tab
• 2. SEO Title
• 3. Meta Keywords
• 4. Meta Description
• 5. Smart URL
• 6. Automatic SEO

What is the SEO Options Tab

This page is where you will set the options which affect how this page will appear in search results. (These are per-page settings; it’s not possible to set these for multiple pages at once.)

When I say ‘search results’ I’m referring to the way your site will appear when searched for on search engines such as Google or Bing.

 

SEO Title

This field is where you give the page a name for SEO purposes.

This has two effects. The first is to set the name displayed on the tab of the browser window.

The second is to set the name of the page when it shows up in search results.

Meta Keywords

These affect how your site will be categorised by search engines. For more information about SEO and Meta Keywords, please read this article: https://artstorefrontssupport.zendesk.com/hc/en-us/articles/227568888-Lesson-2-Keyword-Research 

Meta Description

This setting allows you to create a short text description that will show up on your search result for this page.

Smart-URL

This isn’t exactly related to SEO, but it allows you a degree of control over the address or URL of your page.

The text you enter here will be used to create the link to this page, as the page name at the end of the page URL.

Warning: You should only use alphanumeric characters in this field. This means the characters a-z (all lower case) and the numbers 0-9, but no other characters or punctuation.

 

Automatic SEO Generation

If you don't have anything filled into the SEO fields for a product or page, then the site will automatically generate SEO content for the page based on the page itself, product information where applicable, and your business info in site settings.

This doesn't show up on the site manager though as the fields will still be empty when you view the SEO options page; you can check the page as it shows up in search results, or when you share it on social media.

If you fill in the SEO fields, this will replace the automatically generated fields, but changing this may take time to be reflected in your search results as Google (and other search engines) require time to re-crawl and update the information from the pages, but checking by sharing the page on social media should be immediate.