Table of Contents
- 1. Overview
- 2. Tags vs Lists
- 3. Adding Contacts to your Audience List
- 4. How To Add Tags To A Contact
- 5. How to: Combine multiple lists into a single list
- 6. How to: Filter by tags in your Audience list
- 7. How to: apply tags in your Audience list
- 8. What do I do Next?
If you are new to Mailchimp, as part of the process of setting up your account you will have created an Audience list which will be used to store contacts added from your ASF site. However if you are an experienced Mailchimp user with multiple lists, in addition to reviewing the information about the new features we are now supporting, you should specifically read the section of this article here which explains how to combine multiple lists into a single master list.
Tags vs. Audiences
In the past using Mailchimp often required creating multiple lists. However with support added to Mailchimp's 3.0 API, you can now use tags to pick out groups of customers when creating a campaign - no need to create and administer additional lists.
When you've set up your Mailchimp account and it is syncing correctly, any actions clients take will be automatically added to their contacts as tags. This includes things like using the Wall Preview or Live Preview, or adding products to the cart. For more information about system-generated tags, please read this article which explains the new features that have been introduced with our 3.0 support: Mailchimp 3.0 Update: Lists and Tags
In addition this Mailchimp article may also be very useful: https://mailchimp.com/help/getting-started-tags/
Adding Contacts to your Audience List
You have two options for manually adding contacts to your list: adding subscribers individually, or importing a list of multiple contacts.
Manually Adding Subscribers
This is how you will manually add subscribers to your list, and is best for adding individuals or very small groups.
For larger groups we would recommend using the Import method.
Importing Multiple Contacts
This option will allow you to import multiple contacts at once, instead of manually entering each one individually.
How To Add Tags To A Contact
Go to the Contacts page under Audience.
Click on the contact you'd like to tag.
Click the plus sign next to "Tags" on the right, and select the text box.
After this, you can click on the + to the right of the Tags window, and select any of the existing tags, or type in a new tag to be added to the subscriber.
How to: Filter by tags in your Audience
When creating a campaign, you can use tags to select any subset of your contacts who have the chosen tag attached to them. This could be handy, for example, when performing a campaign contacting potential customers who have left an abandoned cart on your site.
How to: apply tags in your Audience list
To add tags to a contact, first click in the box to the left of each contact to add a tick to each one you wish to modify in this manner. Then click on the Add or Remove Tags link above your list.
From here you can select your tags from the drop down, and they will automatically be applied to the customers you have selected.
What do I do next?
By this stage you should have set up your Mailchimp account, and both connected it with your ASF and verified the connection. You should now be ready to set up your Newsletter Sign-up page and Lead Capture Tool. To set this up please read this article: Master Article: How To Use the Lead Capture Tool